As in traditional forms of media, online article marketing is a win/win/win scenario.
The person who finds and reads the article gains valuable information from the article.
The person who publishes the article gets free content to put on their website.
You receive the benefits of links back to your website from every place on the Internet where your articles are published.
We will take the articles we write for you and post them to what is known as an article directory. This is a repository of articles where website owners can go to get free content for their websites. Your articles are indexed by the search engines here as well as everywhere people post them to their websites and newsletters. This produces a growing number of links back to your website. We can do this without cost because the owner of the article directory places advertising on all of the article pages. The article directory site itself gradually increases its own search engine popularity as more articles are posted, benefiting both you and the directory owner with increased visitor numbers and therefore article page views.
Unlike the off-line version, there are additional dimensions to article marketing online. Most notable among the differences is the use of articles for search engine optimization. Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already-interested group of readers.
Each month we will create a new article or press release in a subject area that supports your market strategy and ensures it is submitted to the directory sites. This will allow your site to continue to gain significance with the search engines, but more importantly with your customers. Our monthly report will include a status update on the articles and press releases created and submitted.
