Auto responders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. Users will fill out a form on your website and “opt-in” to your email database, from which you can run permission based Email Marketing campaigns. Website visitors want to “opt-in” and become your subscribers because they are interested what you have to offer. If your website’s content has done its job, they’ll want more information about the products or services that you offer.
Using the auto responder you will be able to build relationships with your subscribers. You’ll be able to share news, educate, send product updates, and send them newsletters about your products or services anytime.
The typical first step is to update the website with an “opt-in” page or “sign-up for our newsletter” form that allows you to capture their name and email address. There will be a separate fee to sign up for the email marketing software company (typically a hosted service) that would be integrated with your email capture page so they immediately get an email from you welcoming them after the sign up. This service will also allow us monitor details such as customers who opened the email, clicked the link to your website, and even track which pages on your site they went to after they got there.
Each month we will work with you to create the graphically rich email content for your message, submit it to the email marketing company website and monitor and report back on the success of the campaign.
