This package combines the most requested monthly maintenance tasks that need to be accomplished to continually impact your rankings in the search engines. We offer this starting point to all clients once our initial evaluation has been completed.
Initial Tasks and Deliverables
1. Determine and agree on the Top Keywords for your local market domination strategy – This requires review of our analysis and agreeing on the Top 5 target keywords to optimize in our initial engagement. We will discuss our review of the synonyms used initially and determine if there are others we should research before we determine the top 5.
2. We will engage your market knowledge to capture your top 5-10 competitors in the market – our initial report found top ranking sites based upon initial keyword synonyms, but these sites may not be competitive for your business.
3. Deliver a baseline assessment report – This is similar to our baseline report, but does not include the website structure and Meta Tag analysis. This is a focused report on the Top 5 targeted keywords and your known competitors that will provide us the depth of knowledge required to have significant impact on your rankings in the next 4-6 months.
4. Initial web pages changes to optimize keywords – We will provide you a word document for each relevant page on your site that will improve the page’s “friendliness” to the search engine robots
a. Title – Exact content for the title meta tag
b. Description – Exact content for the Description meta tag
c. Keyword – exact content for the keyword meta tag
d. H1 – exact content for the H1 meta tag
e. ALT image Tag – exact content for the ALT image tags
f. Robots file – The robots file ensures that when the search engines visit your site they know what you want them to do
g. Sitemap – This is critical part of the website. We will provide the content required for this information
h. Content – Each page’s text content optimized for use of keywords and ensures the message you are trying to convey to your customers is delivered with a call to action
5. Search Engine Submission – We manually submit your site to all of the major search engines so they know you exist and will come and look at the site very soon to re-rank your site
6. Directory Submission – A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. We will determine the top 10 Directories for submission and ensure your site is submitted.
Monthly Tasks and Deliverables
1. Provide Updated assessment Report – Each month we will re-evaluate your web site and competitors against the top 5 target keywords. Additionally, any changes that have occurred with the search engine rules will be identified and we will discuss any impact they might have on your site, or the strategy we are taking to improve your ranking.
2. Updated Content – Since we know the robots visit your site every 4-6 weeks we will provide updated content (with input from you) on the critical web pages. This new content will ensure the robots rank the site higher since the content has changed since the last time they visited and thus the relevancy of your site will increase. Additionally, we will want to ensure any new products, services, or announcements are included.
3. Search Engine Submission – Each month as your website content is updated we will re-submit your pages to the major search engines so they will come back and check your site for ranking.
4. Directory Submission – We will continue to identify 5-10 more directories each month that are relevant for your site and ensure submission.
