There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
We will integrate your website with Google Analytics, performing some of all of the following:
• Create a Google Analytics account
• Configure your profile
• Edit the tracking code for custom website setups
• Add the tracking code to your pages
• Link with your AdWords account
• Create goals and funnels
• Tag your advertising campaigns
